Environment

• Small town attitudes and values
• Friendly people who care deeply about their community

Lifestyle/Health

• Low crime rate
• Lower cost of living (affordable housing and low taxes)
• Top-flight nursing homes, new assisted living center, active senior citizen groups

Educational Opportunities

• Exemplary-rated local schools
• Close proximity to colleges and universities
• Education-oriented library

Recreational Opportunities

• Excellent public and private golf courses
• Beautiful water sport/fishing lake
• Several public parks and athletic facilities
• Well organized annual events (such as Fun Day, Chisholm Trail Rodeo, County Youth Livestock Show)

  Fascinating Historical Sites

• Red River Station and Spanish Fort
• Historic and potentially beautiful downtown
• Historic and beautiful homes
• Museum under construction
• Native American heritage
• Historic North Field oil production site

Physical Assets

• The Red River
• Beautiful scenic countryside, to promote as Texas' Other Hill Country?
• Rodeo grounds and County Ag Facility
• Benton-Whiteside Amphitheater
• Historic working ranches
• Raw land for hunting, agriculture and development

Churches and Organizations

• Many active churches
• Active civic organizations and clubs
• Numerous volunteer programs

Sound Infrastructure

• Location, Location, Location
• Existing industrial facilities
• Very little public debt
• Airport with paved runway, ripe for development
• Land available for development